Creating Your Service Catalog

Creating an effective service catalog on Minutly involves thoughtful creation, careful customization, and strategic sharing. Below are best practices to guide you through each step, highlighting key dos and don’ts to maximize your catalog’s impact.

Do:

• Catalog with a purpose: Determine what you want to achieve with your catalog (e.g., showcasing services, generating leads, providing information). Group services by the purpose, target audience, department or function. 
• Keep it concise: List only essential services and avoid clutter to improve conversion.
• Prioritize services: Arrange services in a user-friendly order, Place high-demand or essential services at the top for easy access.
• Use clear titles: Ensure service titles are straightforward and descriptive, making it easy for users to understand what’s offered.

Don’t:

• Overload with options: Too many services can overwhelm users and reduce engagement.
• Use jargon: Avoid industry terms that may confuse visitors; opt for simple, user-friendly language.

Customizing Your Catalog

Do:

• Personalize the title and description: Use a name, business name, or a welcoming message to set a friendly tone and make it clear to users what they’ll find.
• Add your logo or professional image: Reinforce brand recognition by including your logo in the catalog.
• Add color: Choose your favorite color or your brand color for a professional look. Ensure readability and accessibility by selecting colors that are easy on the eyes.

Don’t:

• Use too many fonts or colors: This can make your catalog look disorganized. Stick to a cohesive design theme.
• Ignore mobile responsiveness: Make sure your catalog looks good on mobile devices, as many users will access it this way.

Sharing Your Catalog

Do:

• Use the Copy Link feature: Save time by copying your catalog link directly from Minutly.
• Share across multiple channels: Post on LinkedIn, other social media platforms, email, and even in your email signature to reach more users.
• Add a call-to-action (CTA): Whether sharing on social media or in an email, include a CTA like “Explore our services” to encourage clicks.
• Regularly review: Update your catalog link in shared locations to ensure it remains accessible and up-to-date.

Don’t:

• Overlook social media captions: Adding context to your post, like highlighting what’s new or why your catalog is valuable, can make a big difference.
• Forget about SEO: Use descriptive SEO titles and meta descriptions so search engines can help new clients find your catalog.
• Limit sharing to one platform: Broadening your reach by sharing on multiple channels improves visibility and engagement.